Head of Brand Strategy

Company: Menlo Ventures
Location: San Francisco
Posted on: April 1, 2025

Job Description:

About the RoleAs a Head of Brand Strategy, you'll take charge of crafting Chime's strategic plan and brand narrative by diving deep into market and consumer insights, as well as the broader cultural context. Your collaboration will be extensive, touching base with key team members from our brand marketing leadership to the CMO, ensuring a synchronized and impactful approach across our branding efforts. This role grants you the creative space to shape and drive the brand's storytelling direction and calendar, backed by substantial support to bring your vision to life.The base salary offered for this role and level of experience will begin at $193,860 and up to $274,700. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.In this role, you can expect to

• Establish long-term goals and objectives for Chime's brand, ensuring they reflect the company mission and values. Craft an engaging brand story to guide growth and awareness.
• Design and manage marketing campaign strategies while collaborating with the creative team to maintain brand consistency. Take ownership of the annual brand calendar, including the selection of relevant stories and moments. Apply cultural insight to identify suitable ambassadors and partnerships for authentic storytelling and brand activation.
• Analyze consumer behavior to effectively position Chime's brand, utilizing data analytics to guide marketing decisions. Use market research insights to hone in on target audience profiles and track brand performance metrics for strategic enhancement opportunities.
• Oversee the execution of groundbreaking projects aimed at boosting brand engagement, ensuring they align with the brand's goals. Monitor the progress and effectiveness of these innovative campaigns. Provide directional insights and feedback on creative concepts to guarantee both innovation and consistency with the brand's narrative.
• Identify cultural trends pertinent to Chime's brand and recruit brand ambassadors and partners who reflect our values. Engage with influencers and organizations for storytelling initiatives that effectively resonate with a diverse consumer base.To thrive in this role, you have
  • Strategic thinker with a track record of developing and executing multi-channel marketing roadmaps, ensuring alignment between brand storytelling, growth objectives, and business outcomes.
  • Proven ability to drive cross-functional collaboration at scale, influencing senior stakeholders and aligning diverse teams-including creative, growth, and product marketing-to deliver cohesive brand experiences.
  • Expert-level knowledge of brand performance measurement frameworks, with the ability to develop and refine proprietary metrics that drive brand equity, customer lifetime value, and competitive differentiation.
  • Experience architecting and overseeing an annual brand calendar that harmonizes product launches, cultural moments, and market trends to drive sustained engagement and category leadership.
  • Deep proficiency in integrating qualitative and quantitative data insights to craft compelling narratives that guide brand strategy, campaign optimization, and long-term market positioning.A little about usAt Chime, we believe that everyone can achieve financial progress. We created Chime-a financial technology company, not a bank*-on the premise that basic banking services should be helpful, transparent, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.We know that to achieve our mission, we must earn and keep people's trust-so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall-our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.Because if we don't-who will?*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.What we offer
    • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote.
    • Hybrid work perks like backup child, elder and/or pet care, as well as a subsidized commuter benefit.
    • Competitive salary based on experience.
    • 401k match plus great medical, dental, vision, life, and disability benefits.
    • Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off.
    • 1% of your time off to support local community organizations of your choice.
    • Annual wellness stipend to use towards eligible wellness related expenses.
    • Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents.
    • Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
    • In-person and virtual events to connect with your fellow Chimers-think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!
    • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.To learn more about how Chime collects and uses your personal information during the application process, please see the .#LI-Hybrid #LI-AM1
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Keywords: Menlo Ventures, San Francisco , Head of Brand Strategy, Accounting, Auditing , San Francisco, California