Head of Integrated Marketing Campaigns

Company: Intercom
Location: San Francisco
Posted on: November 9, 2024

Job Description:

What's the opportunity?
Intercom is seeking a strategic and analytical Head of Integrated Campaigns to spearhead our global marketing initiatives. This strategic role is crucial for driving Intercom's growth and expanding our market presence. As a key player in our marketing team, you will craft and execute a comprehensive demand-focused integrated campaign strategy that aligns with our business objectives, building high-performing campaigns that create a significant sales-qualified pipeline and align tightly with revenue goals.
What will I be doing?

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• Strategic Campaign Leadership and Pipeline Accountability:
  
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  • Lead the development and execution of a revenue-focused, multi-channel campaign strategy designed to drive sales qualified pipe, engaging targeted buyer personas and accounts at each stage of the funnel.
    
  • Own the execution of Account-Based Marketing (ABM) initiatives, ensuring campaigns are optimized for targeted account engagement and pipeline velocity, working closely with sales teams to drive joint account strategies and metrics.
    
  • Partner with product marketing to develop launch campaigns, supporting product and feature rollouts that deliver clear value propositions to the market and enhance cross-functional alignment with business objectives.
    
    
    
  • Cross-Functional Team Collaboration:
    
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    • Work closely with different marketing functions, such as product marketing, content, digital, events, operations, and public relations, to ensure a cohesive and coordinated approach to campaigns.
      
    • Work with outbound and sales enablement teams to refine outbound messaging, equipping sales with effective, campaign-aligned messaging and content for prospect engagement.
      
      
      
    • Event Attendance and Demand-Generation Campaigns:
      
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      • Drive event-driven acquisition strategies to ensure high-quality attendance and maximize ROI from virtual and in-person events, trade shows, and webinars, while directly contributing to pipeline and revenue targets.
        
      • Build pre-event, event, and post-event campaign strategies to engage prospects and customers at each touchpoint, amplifying the impact of event investments on acquisition and retention goals.
        
        
        
      • Data-Driven Optimization:
        
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        • Utilize data and analytics to measure campaign effectiveness, gain insights, and optimize future campaigns for better performance.
          
        • Establish and monitor key performance indicators (KPIs) to evaluate the success of campaigns against revenue goals.
          
          
          
        • Innovative Content and Messaging:
          
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          • Oversee the development of creative and compelling campaign content that resonates across segments and supports both outbound and inbound marketing efforts.
            
          • Ensure consistent messaging across all channels, aligning with the company's brand voice and marketing objectives.
            
            
            
          • Market Trends and Insights:
            
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            • Keep abreast of market trends and competitor strategies, leveraging insights to drive campaign innovation and identifying opportunities for growth.
              
              
              
            • Budget Management:
              
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              • Manage the campaign budget, ensuring strategic allocation of resources for maximum impact and ROI.
                
                
                
                What skills do I need?
                
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                • Extensive Experience in Integrated Marketing Campaigns: 12+ years of experience in marketing, with a significant focus on integrated campaign management in a B2B SaaS environment. Proven track record of developing and executing successful multi-channel, multi-language marketing campaigns that drive measurable pipeline growth.
                  
                • Sales Alignment and Pipeline Accountability: Proven experience developing campaigns that align with sales targets, focusing on account engagement and pipeline creation in collaboration with sales leaders and revenue operations.
                  
                • ABM and Outbound Expertise: Expertise in designing and executing ABM campaigns and collaborating with sales teams to enhance outbound messaging and engagement strategies. Hands-on experience working with sales and Marketo to execute campaigns and measure pipeline impact.
                  
                • Strategic Thinking and Leadership: Exceptional strategic planning and leadership skills, with the ability to translate business goals into successful marketing strategies.
                  
                • Analytical and Data-Driven: Proficiency in using analytics tools to measure campaign performance and inform decisions. Strong ability to interpret data, extract insights, and drive campaign improvements.
                  
                • Collaboration and Influence: Outstanding ability to collaborate and influence across teams, aligning stakeholders around common goals and campaign visions.
                  
                • Creative and Innovative Mindset: Strategic creativity in developing campaigns and content that resonate with target audiences, with a commitment to staying ahead of marketing trends and technologies to drive innovative and impactful campaigns.
                  
                • Deep Content Strategy Understanding: In-depth knowledge of demand-focused content strategies and their application across various customer segments to fuel demand generation and organic growth.
                  
                  Benefits
                  We are a well-treated bunch with awesome benefits! If there's something important to you that's not on this list, talk to us! :)
                  
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                  • Competitive salary and meaningful equity
                    
                  • Comprehensive medical, dental, and vision coverage
                    
                  • Regular compensation reviews - great work is rewarded!
                    
                  • Flexible paid time off policy
                    
                  • Paid Parental Leave Program
                    
                  • 401k plan & match
                    
                  • In-office bicycle storage
                    
                  • Fun events for Intercomrades, friends, and family!
                    
                    *Proof of eligibility to work in the United States is required.
                    The base salary range for candidates within the San Francisco Bay Area is $233,100 - $270,900. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).
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Keywords: Intercom, San Francisco , Head of Integrated Marketing Campaigns, Advertising , San Francisco, California