Sr. Manager, Performance Marketing

Company: Tatcha
Location: San Francisco
Posted on: November 9, 2024

Job Description:

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative yet kind-to-skin formulas that marry Japanese botanicals with clinical ingredients. Our formulation philosophy is informed by the Japanese concept hinou dokon, which means "skin-mind same root"-an acknowledgement of the powerful connection between the skin and the brain. Guided by the mission to care for people through their skin, Tatcha takes a holistic approach to skincare from concept to formulation to clinical evaluation, offering skincare rituals that benefit both skin and mind, while emphasizing the importance of mindfulness to skin health.The Role:Tatcha is hiring a Senior Performance Marketing Manager to drive direct-to-consumer acquisition on Tatcha.com through existing and new performance marketing programs. This individual will play a key role driving Tatcha's continued new customer growth and success across the brand ecommerce business.Success in this role will require deep experience in performance marketing, strong acumen of ecommerce analytics, and desire to continuously test and scale new tactics to improve efficiency. You will report to the Director of NA Omnichannel Paid Media and will work closely with Tatcha's Digital Ecommerce, Retention and Brand Marketing teams.Key Responsibilities:

• Own performance marketing programs and respective roadmaps and media plans to achieve channel-level revenue and acquisition targets that ladder up to overall DTC performance.
• Lead performance marketing budget setting, program allocation and channels sales forecasting to meet Tatcha.com monthly, quarterly and annual targets.
• Spearhead MTA reporting transition across performance marketing dashboards working closely with Data, Agency and Digital teams.
• Develop and scale always-on paid media creative reporting, using data to guide optimizations and weekly requests to improve media stack.
• Lead Affiliate Marketing strategy, working hand in hand with agency account leads to grow publisher base, test new product enhancements and restructure existing publisher groups to increase user acquisition and efficiency.
• Spearhead new customer acquisition strategies, using data to identify new opportunities, channel forecasts and incremental gains.
• Stay up to date on the latest platform updates and tech solutions, working closely with Digital Product Managers on enhancement roll out and implementation.
• Develop new targeting strategies working with life-cycle retention leads to build out user segments and platform solutions for broader scale.
• Co-manage media partner relationships with Paid Media Manager for Google, TikTok, Meta, Affiliate, Direct Mail.This person is:
  • Passionate about data-driven decision making, with a strong commercial instinct and obsession with the customer experience.
  • Extremely knowledgeable & passionate about digital and social media - a trend-hunter and culture-watcher.
  • A seasoned expert in performance marketing with 7+ years of experience within direct-to-consumer e-commerce.
  • Experienced managing external marketing partners and agency relationships- pushing them for innovative thinking that drives business outcomes.
  • Creative & inspirational storyteller, always bringing fresh ideas to the table.
  • Savvy with channel forecasting and using data with assumptions to model revenue scenarios on a regular basis.
  • Up-to-speed on affiliate marketing growth opportunities and experienced in restructuring established programs.
  • Comfortable digging into the numbers to justify and proposing out-of-the box conversion tactics.
  • Fantastic team player and natural relationship builder, who thrives in collaborative settings and proactively keeps themselves and their counterparts both informed and accountable for key actions.
  • Exceptional attention to detail while managing multiple simultaneous projects.Qualifications:
    • 7+ years of experience managing performance marketing channels.
    • Growth-driven mindset with demonstrated proficiency in new customer acquisition tactics.
    • 3+ years successfully managing Affiliate Marketing in-house or through agency partner.
    • Expertise in crafting creative briefs grounded in ad performance data and customer-centric marketing strategies.
    • Experience managing direct team and/or external agency team consisting of 5+ program reps.
    • Managed multimillion-dollar performance marketing budget across major digital platforms.
    • Relevant experience in Ecommerce within CPG, beauty experience preferred.
    • Advanced analytical and data interpretation skills.
    • Fantastic team player to execute in a fast paced environment.The Details:The expected base salary range for this position is $135,000 to $145,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.Tatcha is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need an accommodation in order to apply for a job listing, please contact us at careers@tatcha.com.Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.This position is based in San Francisco, California. We work a hybrid schedule, and are in the office 2 days per week. We require that employees live within a commutable distance as there may be additional days that you need to come into the office.
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