Senior Growth Marketing Manager

Company: Speak
Location: San Francisco
Posted on: February 17, 2025

Job Description:

About usOur mission is to reinvent the way people learn, starting with language. We begin by teaching the next billion people English, Spanish, and French.English is the global language of business, culture, and communication, and over 1.5 billion people around the world are actively trying to learn right now. Others dream of communicating with the half-billion native Spanish speakers across the globe. The problem is that it's nearly impossible to learn tospeaka language without constant access to a speaking partner. Grammar and vocab apps don't really help - you need to actuallyconversewith someone.Speak is on a journey to fix this. We're creating an AI-powered experience that replicates the flow of a conversation,withoutneeding a human on the other end. The goal is to make it radically more accessible to be able to have conversations in a foreign language and eventually help hundreds of millions of people gain fluency who otherwise wouldn't be able to.We started on this journey over five years ago and we've still got a long ways to go. We're thoughtfully adding new team members only when we think they can truly play a big role in our mission.Speak launched first in South Korea where we have quickly grown to become the top grossing education app in the country. We have now delivered this winning product to more than 30 countries globally and are continuing to expand to more markets in the coming months. The company is well funded, raising a recent Series B backed by investors like OpenAI, Founders Fund, Y Combinator, Khosla Ventures, Lachy Groom, Josh Buckley, and others. We're a team of 75 based primarily in SF, Seoul, Tokyo, and Ljubljana.About This RoleWe're looking for a Senior Growth Marketing Manager to scale our growth efforts globally. This role will balance strong channel expertise with strong cross-functional partnership skills to work with in market creative and marketing teams, analytics, and more to drive scale and efficiency via paid channels. A strong candidate will bring a proven ability to provide actionable recommendations to maximize efficient user acquisition, as well as strong systems thinking to help build a program that scales to and in many global markets.What you'll be doing

• Own the paid user acquisition operations and strategy for multiple global markets, ensuring we meet or beat performance targets and continue to scale.
• Use systems thinking and partner with analytics to find opportunities to create scalability of our paid program, from automation of performance optimization via tooling, to creative testing dashboarding and processes to build our "paid marketing machine" as a scalable function.
• Collaborate with in-market teams in each market to drive ideation around performance improvement through creative iteration cycles, campaign and promotional brainstorming, and more.
• Drive channel experimentation from creative, to landing page testing, to event testing across markets, partnering with analytics to identify opportunities to create leverage across our portfolio of markets.What we're looking for
  • Minimum of 5+ years in growth marketing experience, specifically in paid marketing and user acquisition. Experience owning budgets of over $1M per month strongly preferred, with demonstrated success against performance benchmarks.
  • Previous experience managing key channels such as Google and Meta, with experience experimenting with other channels to add to the mix, such as Tiktok, Snapchat, Affiliate, DSP's, and more
  • Strong analytical lens, basic SQL or strong data visualization skills (Mode or similar) strongly preferred
  • Great cross-functional skills with both technical and creative stakeholders to not only be accountable to results, but drive collaboration and synergies with teams
  • Experience creating successful experimentation roadmaps and processes, especially as it regards to creative.
  • Experience working in consumer subscription, apps, edtech, or on a global team is highly desirableCompensation
    • $120K - $215K --- Offers EquityAt Speak, our compensation philosophy is based on work experience, interview performance, leveling and other factors evaluated during the hiring process.Why work at Speak
    • Join a fantastic, tight-knit team at the right time:we're growing very quickly, we've raised our Series B and additional extensions from some of the top investors in the valley, and we've achieved product-market fit in our initial markets. You'd join at a magical time when a single person could significantly change the course of the company.
    • Do your life's work with people you'll love working with:we care strongly about our craft and want every person at Speak to feel like they're growing every day. We believe in the idea that working with people you both enjoy and have respect for makes everything better. We hire thoughtfully and only work with people we admire deeply.
    • Global in nature:We're live in over 40 countries and launching in a number of new markets soon. We have dedicated offices in San Francisco, Ljubljana, Seoul, and Tokyo, and you'll have the opportunity to talk to users in each of these regions on a regular basis as well as travel.
    • Impact people's lives in a major way:Learning a language is one of the single most life-changing skills one can learn, and right now 99% of people never achieve their goal because the process is broken. We're helping millions of people achieve their goals and improve their lives.Speak does not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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