Director, Digital Media (Growth Marketing)

Company: Chime
Location: San Francisco
Posted on: October 20, 2024

Job Description:

About the role
The Director, Growth Marketing Digital Media is a key leadership role within the Marketing team. We're looking for an experienced performance marketing leader who knows how to use digital media acquisition channels to drive sustainable business growth.
You will lead the strategy and execution of all Digital/Web performance focused paid marketing channels at Chime (Search, Social, Display) and oversee the creative testing strategy and operation that drives performance across all performance marketing channels. You will do this with a substantial budget, high-visibility cross-functional partnerships, and aggressive growth targets. You should be equally comfortable analyzing performance data and setting high-level strategy across paid marketing levers with deep experience on digital/web performance user acquisition.
In this role, you can expect to:

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• Develop, own, and evolve the performance media strategy and execution for all Digital/Web paid marketing channels at Chime, including Search, Social, Display with a 7-8 figure monthly budget and aggressive growth targets.
  
• Organize, coach, uplevel, and retain a team of channel experts across digital paid media channels to achieve aggressive growth at scale.
  
• Identify growth opportunities and drive channel optimization, building a culture of innovation and hypothesis-driven experimentation.
  
• Develop cross-channel strategies partnering with internal teams and external agencies to support integrated campaigns, new product launches, and growth initiatives.
  
• Partner with cross-functional teams to enhance and continue building best-in-class marketing data and technology capabilities.
  
• Work closely with Analytics and Finance to optimize attribution methodologies, model and forecast ROI, monitor and communicate performance to executive leadership, and drive marketing measurement optimization.
  
• Cultivate a culture of testing and experimentation to drive innovation, apply findings, and uncover optimization opportunities that increase acquisition and deliver best-in-class member experiences.
  
• Lead and develop a team of impactful marketers, providing mentorship and nurturing their career growth.
  
  To thrive in this role, you have:
  
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  • Extensive expertise using a portfolio of marketing channels and tactics with an emphasis on Paid Search, Paid Social, and Programmatic Display.
    
  • 8+ years of proven experience in performance marketing with at least 4 years experience in-house at a high-growth consumer brand managing 7-8+ figure monthly media spend and at least 6 years experience managing a team.
    
  • Experience testing and scaling new performance marketing channels.
    
  • Experience implementing and/or overseeing a high production creative testing operation to optimize and scale performance on Meta and other digital channels.
    
  • Understanding of vendors, tools, systems, and tactics across the evolving marketing landscape: Advertising/Media, Personalization/Targeting, Measurement/Attribution.
    
  • Data-driven decision making, able to triangulate across different datasets and varying degrees of data completeness to develop models and inform strategies.
    
  • Strong leadership presence with ability to lead directly and through influence in a complex organization with competing priorities.
    
  • Excellent communication skills. Ability to communicate clearly to both technical and non-technical audiences.
    
  • Skilled at running cross-functional relationships and communicating with leadership across multiple organizations.
    
  • Skilled at surfacing insights quickly and communicating those insights in a way that persuades action.
    
  • Passion for our mission: uniting everyday people to unlock financial progress.
    
  • An owner's mindset - you can lead through ambiguity and dig into the details to solve.
    
    A little about us
    At Chime, we believe that everyone can achieve financial progress. We're passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.
    We created Chime-a financial technology company, not a bank-founded on the premise that basic banking services should be helpful, transparent, and fair. Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.
    We're uniting everyday people to unlock their financial progress-will you join us?
    What we offer
    
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    • A thoughtful hybrid work policy that combines in-office days and trips to team and company-wide events depending on location to ensure you stay connected to your work and teammates, whether you're local to one of our offices or remote.
      
    • Hybrid work perks, like UrbanSitter and Kinside for backup child, elder and/or pet care, as well as a subsidized commuter benefit.
      
    • Competitive salary based on experience.
      
    • 401k match plus great medical, dental, vision, life, and disability benefits.
      
    • Generous vacation policy and company-wide Take Care of Yourself Days.
      
    • Mental health support with therapy and coaching through Modern Health.
      
    • 16 weeks of paid parental leave for all parents and an additional 6-8 weeks for birthing parents.
      
    • Access to Maven, a family planning tool, with up to $10k in reimbursement for egg freezing, fertility treatments, adoption, and more.
      
    • A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress.
      
      We know that great work can't be done without a diverse team and inclusive environment. That's why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
      We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.
      To learn more about how Chime collects and uses your personal information during the application process, please see the
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Keywords: Chime, San Francisco , Director, Digital Media (Growth Marketing), Executive , San Francisco, California