Performance Marketer - Display/Video

Company: Williams-Sonoma, Inc.
Location: San Francisco
Posted on: February 11, 2025

Job Description:

About the RoleWilliams-Sonoma, Inc. is looking for a Performance Marketer - Display/Video, to oversee planning, strategy & execution of our programmatic and publisher-direct campaigns for 1-2+ brands within the Williams-Sonoma, Inc. portfolio. Our job is to work closely with internal teams (Brand, Creative, Data Science, Measurement) and external partners (DSPs, SSPs, publishers) to lead the end-to-end media buying cycle, including vetting new vendors/platforms, testing & learning, and analyzing data to inform optimizations & future buys.As a Performance Marketer - Display/Video, you will have an opportunity to work directly in two DSPs and partner with various premium publishers to execute upon personalized full-funnel strategies aimed to acquire new customers, increase sales, and maximize return on ad spend. You will also be heavily involved in the creative process, managing new asset builds and seasonal creative swaps/trafficking. Initial responsibilities will focus on display, video, native, social display and rich media formats, but can grow to include emerging channels (CTV, DOOH, audio) as we continue to vet new, innovative opportunities.Candidates applying to this role should have prior exposure to paid media and familiarity with ad tech platforms. Experience working with direct response advertisers preferred.Responsibilities

• Aid in the development of evergreen & seasonal media plans for full-funnel programmatic and/or publisher-direct campaigns. Includes sourcing audiences, requesting assets, and setting up campaigns.
• Simultaneously manage multiple programmatic campaigns across various tactics (site retargeting, retention/CRM, prospecting, contextual targeting) whilst hitting or exceeding KPIs.
• Stay apprised of current & new platform functionality and/or data offerings and successfully deploy on relevant campaigns.
• Regularly analyze reporting to pinpoint key business drivers & opportunities for improvement. Identify trends/insights to further optimize campaigns.
• Manage budgets closely, ensuring pacing is on track & weekly/monthly targets met.
• Work with Audience Strategy team & external partners to source, evaluate & test first and third-party data for campaign execution/optimization.
• Align closely with Brand & Creative teams to share best practices for digital assets and manage seasonal creative request/refresh process.
• Improve efficacy of dynamic ads through iterative concept testing, product feed enhancements & integration of first-party personalization models.
• Educate Brand partners on best practices, platform & process changes, new strategies, & opportunities for testing.
• Collaborate with external partners to provide platform feedback, inform their product roadmaps & participate in alphas/betas.
• Stay abreast of industry trends & ensure WSI is at the forefront of digital advertising; be the subject matter expert on Display/Video for WSI.Criteria
  • 1+ years of experience in paid media with a focus on direct response/performance-optimized campaigns.
  • Familiarity with ad platforms, verification platforms, dynamic creative, reporting/BI tools.
  • Data-driven - the ability to analyze raw data, draw conclusions, & create actionable recommendations.
  • Strong project management skills & the ability to quickly react to changing priorities & deadlines.
  • Excellent written & verbal communication skills with an ability to synthesize technical detail & communicate to all levels/functions across the company.
  • Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.).
  • A desire for continued learning and to innovate/push the status quo.
  • Entrepreneurial spirit & the ability to work in an adaptive, fast-paced environment.
  • Bachelor's Degree or equivalent experience required.
  • This role requires being onsite in the San Francisco office.Technical Competencies required:
    • Familiarity with various ad tech including ad servers, site analytics tools, DSPs, data onboarding, dynamic creative, and data partners.
    • Intermediate to advanced Excel skills (pivot tables, vlookups, sumifs, etc.).
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Keywords: Williams-Sonoma, Inc., San Francisco , Performance Marketer - Display/Video, Other , San Francisco, California