Growth Marketer

Company: Socotra, Inc.
Location: San Francisco
Posted on: April 9, 2025

Job Description:

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.The Growth Marketing team at Lyft is a data-driven and growth-focused function bringing marketing, analytics, user insights, and experimentation together to develop and optimize the acquisition strategy for our riders and drivers to drive business growth.We're looking for an experienced and analytical individual who can leverage their channel expertise, strategic vision, and analytical prowess to manage and optimize core pieces within our Growth Acquisition program. We are also looking for someone who can independently manage and drive progress in emerging company initiatives including international growth, Women + Connect, and more.The ideal candidate is a deeply analytical, strategic thinker who wants to be a catalyst in our rapidly growing acquisition program. In this role, you will be expected to proactively dig into growth and optimization opportunities, launch and manage acquisition campaigns, define the strategic direction of the acquisition program, and communicate these learnings to a broader audience.Responsibilities:

• Be a key contributor and driver to the optimization of paid media campaigns and programs
• Partner with channel owners to continuously optimize and scale our campaigns
• Build roadmaps and work cross-functionally with other parts of the business
• Leverage creative as a tool for business growth
• Partner with third-party vendors to expand on our online and offline acquisition capabilities
• Conduct ad-hoc analyses to diagnose and troubleshoot performance
• Design and execute experiments to improve program performance
• Collaborate with cross-functional teams, including Product and Analytics teamsExperience:
  • 5+ years in growth marketing / paid acquisition channel management
  • Strong expertise in executing and optimizing Google Paid Search, Apple Search Ads (ASA), Google App, Demand Gen, and Performance Max Campaigns
  • Strong SQL and analytical experience is a must - We will be testing for this
  • Previous experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
  • Demonstrates a proactive approach, taking full ownership and driving projects or channels from inception to completion with minimal supervision.
  • Thrives in fast-paced environments and can adapt quickly to shifting prioritiesBenefits:
    • Great medical, dental, and vision insurance options with additional programs available when enrolled
    • Mental health benefits
    • Family building benefits
    • Child care and pet benefits
    • 401(k) plan to help save for your future
    • In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
    • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
    • Subsidized commuter benefits
    • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership ProgramLyft is an equal opportunity employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state, and local law.This role will be in-office on a hybrid schedule - Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #HybridThe expected base pay range for this position in the San Francisco area is $128,000 - $160,000. Salary ranges are dependent on a variety of factors, including qualifications, experience, and geographic location. Range is not inclusive of potential equity offering, bonus, or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
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Keywords: Socotra, Inc., San Francisco , Growth Marketer, Other , San Francisco, California