GTM Strategy & Planning Senior Manager

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: March 23, 2025

Job Description:

At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.What unites Anaplanners across teams and geographies is our collective commitment to our customers' success and to our Winning Culture.Our customers rank among the who's who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies that rely on our best-in-class platform.Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals and we have fun celebrating our wins.Anaplan is looking for a GTM Strategy & Planning Senior Manager / Manager to join our GTM Strategy & Planning function. This high-impact role is critical to the success of our GTM organization, driving operational excellence and execution in support of Anaplan's ambitious growth objectives.You will join a team of individuals who embrace and respect diverse perspectives, aren't afraid to push boundaries and try new insights, and are passionate about helping our customers and each other succeed.In this highly visible role, you will own end-to-end execution of core GTM planning processes, working cross-functionally with GTM / Sales, Operations, Compensation, Finance, and HR. Reporting to the Senior Director, GTM Strategy, Planning & Competitive Intelligence, you will lead seamless execution of planning cycles, policy governance, and operational efficiency, while collaborating on broader GTM strategy initiatives and gaining exposure to senior leadership.Key Responsibilities:Own and execute GTM Planning processes including:

• Target Setting & Capacity Planning
• Territory & Quota Planning
• Analysis & Actionable Insights (aligned to above & beyond)Your Impact:
  • Own and lead execution of GTM planning processes ensuring alignment with growth objectives and operational efficiency.
  • Manage project execution and coordination of efficient processes across planning cycles, partnering with GTM, Operations, Compensation, Finance and HR.
  • Shape and refine GTM planning models (e.g., segmentation, scoring, capacity, pipeline, target setting) to support data driven decision making.
  • Evaluate GTM coverage and build recommendations for investment and transformation programs.
  • Establish and govern GTM policy and rules of engagement that optimize GTM strategy and execution.
  • Design and scale GTM Planning systems, data, processes and reporting infrastructure.
  • Conduct analyses and provide insights to fuel GTM strategy, planning as well as operational improvements.
  • Serve as an Anaplan super user and as the liaison between business users and developers.
  • Lead documentation, training, and communication of planning processes/playbooks to GTM leaders and stakeholders.Your Qualifications:
    • Bachelor's degree in Business, Finance, Economics, Management or related discipline. Master's degree a plus.
    • 5+ years of experience in GTM Strategy & Operations within SaaS or enterprise technology.
    • Strong project management and execution skills with a track record of delivering structured planning processes.
    • Strong analytical skills and mindset with experience in GTM model development and insights-driven decision-making.
    • Excellent communication and stakeholder management skills, with the ability to collaborate across teams and influence decisions.
    • Ability to thrive in fast-paced, high-growth environments with competing priorities.Preferred Skills:
      • Experience using Anaplan or similar tools for GTM / Territory & Quota planning, and reporting.
      • Strong quantitative and qualitative analytical skills, with the ability to translate insights into strategic recommendations and execution.
      • Ability to develop clear, compelling presentations in PowerPoint, backed by robust analytical insights.
      • Experience leading planning cycles, process execution, and policy governance.
      • Proven ability to coordinate cross-functional initiatives and influence senior stakeholders.
      • Consultative and growth mindset-always thinking ahead and advising on future opportunities.Base Salary Range:$154,000 - $209,000 USDOur Commitment to Diversity, Equity, Inclusion and Belonging:Build your career in a place that thrives on diversity, equity, inclusion, and belonging. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.
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Keywords: Tbwa Chiat/Day Inc, San Francisco , GTM Strategy & Planning Senior Manager, Accounting, Auditing , San Francisco, California