Senior Product Marketing Manager

Company: The Nylas Api
Location: San Francisco
Posted on: February 14, 2025

Job Description:

Eligibility to ApplyNylas operates as a virtually distributed organization, embracing remote work as part of our core identity. While we offer the flexibility of a remote-first culture, our business operations are registered in specific states across the United States. We encourage applicants who are permanent residents of San Francisco (Bay Area) to apply.The CompanyAt Nylas, we specialize in making it easier for developers to add email, calendar, and contact management features into their applications. We provide tools called APIs, which streamline the integration of these functionalities, ensuring they are secure and effective. This enables better, safer, and more reliable communication within apps.Supporting over 100,000 developers and collaborating with more than 900 companies globally, Nylas plays a pivotal role in how digital communication tools are built and utilized. Our technology spans various sectors, from healthcare to education, simplifying the complex process of app development related to communications. By reducing the barriers in communication technology, we empower developers to innovate and enhance user interaction across platforms.The TeamWe are a team of strategic storytellers, customer advocates, and market experts who thrive on translating complex ideas into compelling narratives. Fueled by curiosity and a passion for impact, we take pride in helping our customers and go-to-market teams unlock the full potential of the Nylas platform.The Product Marketing team serves as a critical bridge between our product, sales, and customer success teams, ensuring a seamless connection between what we build and how we position it in the market. We craft messaging that resonates, drive go-to-market strategy, and deliver insights that shape product innovation. Together, we create a culture of collaboration, data-driven decision-making, and a shared commitment to excellence.Our goal is to empower our customers and internal teams with the knowledge, tools, and strategies they need to win-while fostering a team culture of creativity, growth, and continuous learning. If you thrive in a dynamic environment where your work drives business impact and market differentiation, you'll find a rewarding home with us.The RoleWe are looking for aSenior Product Marketing Manager to lead go-to-market strategies, product positioning, and sales enablement for the Nylas platform. This is a highly strategic role that requires deep experience in product marketing, a strong understanding of the developer-focused SaaS landscape, and a proven ability to drive revenue through compelling positioning, messaging, and execution.As a senior leader in theProduct Marketing team, you will own the development and execution of marketing strategies that resonate with our target customers, influence our roadmap, and enable our go-to-market teams. You'll partner closely with Product, Sales, and Customer Success teams to drive adoption, market expansion, and revenue growth.Key Responsibilities

• Market & Competitive Intelligence - Lead deep market research and customer insights initiatives to understand key trends, competitive threats, and opportunities. Use data to drive strategic decision-making and positioning.
• Lifecycle Marketing - Support adoption across the customer lifecycle by supporting email-based onboarding programs, customer enablement programs, and product work sessions.
• Strategic Positioning & Messaging - Define the core messaging framework and positioning for Nylas' platform and products, ensuring differentiation in a competitive market.
• Pricing and Packaging - Support modeling of COGs, identify opportunities for organic growth with improved packaging of our product offerings, and help sales with a deep understanding of competitive pricing.
• Go-To-Market Leadership - Own and drive go-to-market strategies for product launches and feature releases, ensuring alignment across Product, Sales, and Marketing teams.
• Sales & Customer Enablement - Develop sales enablement strategies, including training materials, pitch decks, battle cards, and content that empowers sales teams to win in the market.
• Thought Leadership & Content Strategy - Establish Nylas as a category leader through compelling thought leadership, content marketing, and demand-generation programs.
• Customer & Community Engagement - Work closely with customers to gather insights, develop case studies, and enhance customer marketing efforts. Build strong relationships with developers, partners, and key industry stakeholders.
• Performance Metrics & Optimization - Define key success metrics, analyze performance data, and refine marketing strategies based on insights.Qualifications
  • Experience - 10+ years of product marketing experience in B2B SaaS, with a strong preference for developer-focused, API-driven, or technical platforms.
  • Strategic Leadership - Proven ability to develop and execute go-to-market strategies at scale, driving measurable business impact.
  • Technical Acumen - Strong understanding of APIs, developer ecosystems, and cloud-based platforms. Ability to translate technical capabilities into customer value propositions.
  • Sales & GTM Collaboration - Experience working closely with Sales, Customer Success, and Product teams to drive revenue and adoption.
  • Analytical & Data-Driven - Expertise in market research, customer insights, and performance analytics to inform strategy.
  • Communication & Storytelling - Exceptional written and verbal communication skills, with experience crafting compelling narratives for executive, sales, and customer audiences.
  • Cross-Functional Influence - Ability to work across departments and influence senior stakeholders to align on strategy and execution.
  • Education - Bachelor's degree in Marketing, Business, or a related field; MBA or equivalent experience preferred.Interview Process
    • Round 1: 60 minute Google Meet discussion with the Hiring Manager.
    • Round 2: 60 minute take home assignment.
    • Round 3: 60 minute Google Meet discussions with another team member.During the various discussions, candidates selected to meet with us are strongly encouraged to not only discuss their knowledge, skills, experience, and abilities but also to showcase examples of their current or previous work. We expect you to clearly outline the "what," "why," and "how" behind your contributions.The estimated base salary range for this position is $120,000 - $180,000. Actual compensation will be determined based on individual qualifications, which are objectively assessed during the interview process. Factors influencing salary include knowledge, skills, experience, and abilities.
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Keywords: The Nylas Api, San Francisco , Senior Product Marketing Manager, Executive , San Francisco, California