Growth Marketing Manager - San Francisco

Company: Tbwa Chiat/Day Inc
Location: San Francisco
Posted on: February 23, 2025

Job Description:

Growth Marketing Manager - San FranciscoPerplexity is revolutionizing the search industry and has emerged as one of the top AI consumer applications. By pairing real-time internet search with large language models, Perplexity is able to offer more accurate answers that are up-to-date and include citations. To further scale our growth, we are seeking a Growth Marketing Manager to join our team and drive paid acquisition forward. You will build out channels from 0 to 1 for both web and mobile app campaigns, find unique messaging points, content types, and creatives that drive efficiency, and be data obsessed to reduce bloat and cannibalization.You will be armed with agencies, engineering, and design resources, but we expect you to build out this function from scratch. You should be a Perplexity power user with a deep understanding of the space and have a passion for spreading knowledge. You are excited to go from 0 to 1.Responsibilities

• Develop and execute data-driven growth strategies across paid channels including search, social, and display advertising
• Own end-to-end campaign management with a focus on optimizing to deep funnel metrics
• Analyze user behavior and conversion funnels to identify product opportunities to drive landing page conversion
• Lead A/B testing and experimentation across marketing campaigns to maximize ROI
• Manage attribution platforms and MMPs like Singular
• Monitor and optimize key performance metrics including CPA, LTV, activation rate, and retentionQualifications
  • Proven track record managing multi-million dollar performance marketing budgets in consumer-facing companies
  • Deep expertise in paid acquisition channels (Search, Social, Display)
  • Strong analytical skills with intermediate to advanced SQL proficiency. The interview process will include a SQL proficiency test.
  • Advanced understanding of growth strategies
  • Audit all channels, existing campaigns, creatives, and dashboards
  • Work with the data team to build the foundational dashboards and attribution
  • Define a series of hypotheses and creative experiments
  • Begin executing and scaling quickly, with a focus on Social and SearchThe cash compensation range for this role is $170,000 - $210,000.At Perplexity, we've experienced tremendous growth and adoption since publicly launching the world's first fully functional conversational answer engine just over a year ago. Our AI-powered search assistant has amassed 10 million monthly active users as of early 2024, with our mobile apps installed over 1 million times across iOS and Android devices. In 2023 alone, we served over 500 million queries from users around the globe.To support our rapid expansion, we've raised significant funding from some of the most respected investors in technology. In January 2024, we raised $73.6 million in a Series B round led by IVP, with participation from NVIDIA, Jeff Bezos' investment fund, NEA, Databricks, and other prominent firms. We followed that up with a $62.7 million Series B1 round in April 2024 led by Daniel Gross, valuing Perplexity at over $1 billion.Our prominent investor base includes IVP, NEA, Jeff Bezos, NVIDIA, Databricks, Bessemer Venture Partners, Elad Gil, Nat Friedman, Naval Ravikant, Tobi Lutke, and many other visionary individuals.Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.Equity: In addition to the base salary, equity is part of the total compensation package.Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.Apply for this jobFirst Name *Last Name *Email *Phone *Resume/CV *LinkedIn ProfileWill you now or in the future require visa sponsorship for employment? * Select...Are you open to a hybrid work schedule (In office M-W-F) * Select...Are you located in the San Francisco Bay Area? * Select...If you are not based in the San Francisco Bay area are you willing to relocate? * Select...What are your preferred pronouns?
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Keywords: Tbwa Chiat/Day Inc, San Francisco , Growth Marketing Manager - San Francisco, Executive , San Francisco, California