Senior Performance Marketer

Company: OpenAI
Location: San Francisco
Posted on: February 21, 2025

Job Description:

As part of the Growth team, you'll be at the forefront of bringing OpenAI's technology to the world. This team works on high-impact projects that aim to amplify our global user base and drive the long-term growth of our products through data analysis, value creation, and experimentation. We aim to make our innovative tools universally accessible, transcending geographic, economic, or platform barriers.About the RoleOpenAI is on a mission to ensure that artificial intelligence benefits all of humanity. We're seeking a seasoned Performance Marketing leader to spearhead our growth efforts and chart the course for how we acquire, engage, and delight users globally. As a foundational member of the team, you'll establish our digital marketing strategy and drive measurable growth across existing channels while validating and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution skills, bringing deep B2C and B2B expertise to help us drive rapid growth in a fast-paced environment.This role is based in San Francisco, CA or New York City, NY. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.In this role, you will:

• Design and implement a holistic performance marketing strategy - across paid acquisition, lifecycle marketing, content, SEO, influencer, affiliate, and more - to drive measurable growth and impact.
• Experiment rapidly in new and existing channels, turning successful tests into scalable acquisition engines.
• Develop and refine our attribution models, marketing tech stack, and automation processes to ensure we're always optimizing for maximum impact.
• Collaborate closely with product, engineering, and design teams to maintain a seamless user experience that resonates with both consumer and business audiences.
• Lead A/B testing initiatives that uncover insights, enhance conversions, and fuel revenue growth, encouraging teams to explore new ideas and quickly iterate on results.You might thrive in this role if you:
• Have 8+ years of digital and performance marketing experience, ideally building and leading high-growth programs at both B2C and B2B software companies.
• Thrive in fast-paced environments and enjoy being both strategist and practitioner - rolling up your sleeves is second nature.
• Bring a track record of successfully scaling multiple channels (paid search, social, content, mobile, SEO, affiliate, etc.) while keeping a close eye on ROI.
• Turn data into actionable insights, using advanced testing and measurement techniques to continually raise the bar.
• Excel at cross-functional collaboration, leveraging exceptional communication and leadership skills to guide teams toward ambitious goals.About OpenAIOpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status.For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.
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Keywords: OpenAI, San Francisco , Senior Performance Marketer, Other , San Francisco, California