Social Lead

Company: Caldera
Location: San Francisco
Posted on: March 20, 2025

Job Description:

Do you want to help bring Ethereum to the world?At , we're not just building blockchains - we're seeding the foundation of the next generation of the web with Ethereum. Our mission is to build, launch, and scale a million inter-connected rollups. Through our work, we empower every Web3 app to break free from the limits of shared blockchains, launching their own custom rollups that scale seamlessly and deliver unparalleled user experiences.This is a bold, ambitious vision that demands the best from us every single day. It means rethinking how applications operate at scale, reimagining how value flows across the internet, and challenging the status quo of centralized gatekeepers.To achieve this, we need exceptional people. We want teammates who are deeply curious, relentlessly driven, and unafraid of tackling the hardest challenges in our space. We seek those who believe in the transformative potential of Ethereum and blockchain technology, and who want to leave their mark on the world.Our work isn't for everyone. It's intense, fast-paced, and full of moments that will push you beyond what you thought possible. But for those who thrive on solving complex problems, collaborating with world-class colleagues, and shaping the future of Web3, there's no better place to be.The RoleWe're looking for a Social Media Lead with deep experience in the blockchain, cryptocurrency, and Web3 culture. This role will be a core part of our Marketing team. This team player will be responsible for developing, executing, and overseeing social media content strategies and calendars and staying on top of social innovations. The ideal candidate is a crypto-native - a true "degen" - who lives and breathes crypto culture across X, Telegram and Discord.Key Responsibilities

• Work with the Marketing team to develop and execute a comprehensive social strategy across traditional and Web3 platforms (Twitter/X, Farcaster, Lens), creating engaging content that communicates company values, vision, and updates while managing both evergreen and reactive communications, including crisis response.
• Monitor and optimize social media performance through data-driven analysis, tracking metrics such as follower growth, reach, and engagement rates, while providing regular performance reports and strategic recommendations.
• Collaborate across departments to develop multimedia assets and maintain a consistent brand voice.
• Maintain deep market intelligence through social listening, staying current with Web3/crypto developments, onchain social trends, and broader industry/global trends to craft innovative campaign strategies.
• Support executive communications by developing social media strategies for company spokespeople, crafting compelling messages that cut through FUD and address high-priority industry issues.
• Be flexible with working hours as crypto never sleeps and sometimes neither do we.
  What we look for
  • You must be crypto-native: deeply immersed in crypto culture and battling it out in the trenches daily.
  • You've previously managed social channels for a crypto/Web3 project.
  • You deeply understand social and new media.
  • You're creative, ambitious, and are usually the funniest character in the room. You have no problem in voicing your opinion.
  • You are comfortable juggling between creating memes and crafting core company communications on a new product launch.
  • You appreciate great memes.
  • Self-starter with the ability to recognize and solve problems proactively.
  • Relationship builder, with the ability to easily and quickly establish credibility and rapport with others
  • You thrive when given a high level of autonomy, responsibility, and ownership.
  • You have strong speaking and writing English communication skills.
    Nice to Haves
    • Public speaking skills.
    • Existing relationships in crypto.
    • Strong social media following, especially on X.
      What We Offer
      • A chance to shape the narrative with and of a fast-growing company in Web3.
      • A collaborative, forward-thinking work environment.
      • Competitive salary and benefits (including medical, dental and vision).
      • Co-working membership/Work-from-home equipment including the latest Macbook.
      • Quarterly offsites and travel with the team to conferences.
        #J-18808-Ljbffr

Keywords: Caldera, San Francisco , Social Lead, Other , San Francisco, California