Marketing Automation Specialist

Company: Pager
Location: San Francisco
Posted on: April 1, 2025

Job Description:

PagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management. Half of the Fortune 500 and nearly 70% of the Fortune 100 trust PagerDuty as essential infrastructure.Join us. At PagerDuty, you'll tackle complex problems, collaborate with kind and ambitious people, and help build a more equitable world-all in a flexible, award-winning workplace.PagerDuty is looking for a Marketing Automation Specialist (Marketo) to support the North America day-to-day, hands-on creation of marketing programs in alignment with the corporate Marketing Operations team, marketing and Company objectives. You will be responsible for the setup, maintenance, and reporting of email, webinar, live event and integrated marketing programs in Marketo. This role is a localized version to better support the region and will work in close collaboration with other members of the Marketing team, leveraging your understanding of marketing automation best practices.PagerDuty is a flexible, hybrid workplace. We embrace and encourage in-person working as an integral part of our culture. Both our employees and external research tells us that co-located collaboration strengthens connections, drives innovation, and accelerates learning.This role is expected to come into our San Francisco office 1 day per week, so you can thrive in your new role and fully embrace being a Dutonian!Key Responsibilities:

• Create, develop, and monitor critical Marketo programs, such as engagement programs, trigger and batch email campaigns, tracking campaigns, web forms, webinar and event programs.
• Manage list uploads, program segmentations and implement best practices in database and contact management to increase data integrity and market reach across geographies.
• Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch.
• Support the optimization and QA of established automated marketing program templates and workflows.
• Embrace a test and learn mindset; dig for actionable insight within data by applying response analysis, A/B testing and best practices to optimize all aspects of programs.
• Proactively monitor Marketo program performance and deliver insights and optimization recommendations to program stakeholders.
• Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and local email laws.
• Be the subject matter expert and build rapport with the Marketers you partner with to drive efficiency and best-in-class execution.Minimum Qualifications:
  • 4+ years of experience in B2B marketing environment
  • 1+ years of Salesforce.com experience, including building campaigns and monitoring Marketo integration processes
  • Strong grasp of marketing automation implementation best practices
  • Excellent written and verbal skills, time management, organizational and problem-solving skillsPreferred Qualifications:
    • 2+ years of proven track record of building and executing marketing automation programs (Marketo preferred). Marketo Certified Expert a plus!
    • Experience working with Agile project management tools (Jira, Monday)
    • BA/BS degree in Business, Marketing, Communications or similar program, or equivalent work experienceThe base salary range for this position is 78,000 - 122,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect to pay newly hired employees for the position. Within the range, we determine pay for an individual based on a number of factors including market location, job-related knowledge, skills/competencies, and experience.Your recruiter can share more about the specific offerings for this role, as well as the salary range for your primary work location during the hiring process.Hesitant to apply?We encourage you to submit your resume even if you don't meet every requirement. We value potential and consider each candidate's full professional story. Whether you're exploring a career change or taking your next step, we look forward to reviewing your application.About PagerDutyPagerDuty, Inc. (NYSE:PD) is a global leader in digital operations management, enabling customers to achieve operational efficiency at scale with the PagerDuty Operations Cloud. The PagerDuty Operations Cloud combines AIOps, Automation, Customer Service Operations and Incident Management with a powerful generative AI assistant to create a flexible, resilient and scalable platform to increase innovation velocity, grow revenue, reduce cost, and mitigate the risk of operational failure.PagerDuty is Great Place to Work-certified, a Fortune Best Workplace for Millennials, a Fortune Best Medium Workplace, a Fortune Best Workplace in Technology, and a top rated product on TrustRadius and G2.PagerDuty is committed to creating a diverse environment and is an equal opportunity employer. PagerDuty does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, or disability status.
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Keywords: Pager, San Francisco , Marketing Automation Specialist, Advertising , San Francisco, California